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Hénaff / Rodda's

Relever le défi / Step up to the challenge

Loïc Hénaff / Nick Rodda

Il arrive parfois que des marques s'identifient totalement à leur territoire, et que des territoires trouvent dans une marque un porte-drapeau idéal. C'est le cas pour Hénaff en Bretagne et Rodda's en Cornouailles. L'un fabrique du pâté, l'autre de la crème. Mais dans les deux cas, l'oeil des Bretons et des Corniques s'allume à l'évocation de ces produits, symboles d'une identité régionale. Et dans les deux cas, ces entreprises font voyager leurs produits le plus loin possible : dans des avions de ligne pour l'une, dans une station spatiale pour l'autre…

Sometimes a brand fully identifies with its territory of origin, and sometimes a territory will find in a brand a perfect flag-bearer. This is the case in Brittainy with Hénaff and in Cornwall with Rodda's. One makes pate, the other cream. But in both cases, Breton and Cornish eyes light-up at the mention of these products, symbols of a regional identity. And in both cases, these companies are launching their products as far as possible: in jet-set aeroplanes for one, into outer space for the other...

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Auberge des Glazicks / Lynher Dairy

Olivier Bellin - Catherine Mead

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Doujañ / Blacker Yarns

Clémentine Page - Sue Blacker

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Dialogues / Watergate Bay

Charles Kermarec - Will Ashworth

16 Step up to the challenge Relever le défi VOST from Le Groupe Ouest on Vimeo.

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15 Identité culinaire Packaging the land VOST from Le Groupe Ouest on Vimeo.

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14 Sustainable threads Fil conducteur VOST from Le Groupe Ouest on Vimeo.

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13 Winds of change Vent de changement - copie from Le Groupe Ouest on Vimeo.

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